What is NIL

On June 21, 2021, the landscape of collegiate sports was changed forever. A long debated and historically heavily penalized concept: a player making money off of their Name, Image, and Likeness, was legalized.

During the conclusion of case: NCAA v. Alston, the United States Supreme Court unanimously ruled that the NCAA was not legally allowed to limit any education-related payments to students. Shortly thereafter, the NCAA's Division I Board of Directors announced a policy allowing student athletes to profit from their Name, Image, and Likeness (NIL).

Around the NCAA, organizations called “Collectives” have been created to help drive fundraising for their school's athletes. Collectives are independent from the universities, but often have partnerships that allow them to create NIL campaigns and events for fans and players.

For every headline announcing a million dollar NIL deal, there are countless stories of the positive impacts NIL is having across collegiate sports, such as players helping drive charitable donations to apearing at events that provide travel support for their families to bowl and playoff games.

Crowd NIL believes in the positive impacts NIL can have for every player and every sport. We are excited to provide both Collectives and fans a platform to engage, access, and scale the ever growing support for college athletes, universities, and the community.

Fans are the heart of collegiate sports. The modern college sports fan has loyalty, passion, and a desire for greatness that is unparalleled to any other league. NIL has created an opportunity for fans to enjoy a more direct connection with their schools, teams, and players. It is our mission to enable Collectives to help fans make meaningful relationships with their favorite student athletes.

Crowd NIL. Built for Collectives. Powered by fans.